Journal.
On people, choices, and the
evidence in between.
Latest articles
177 articles
Red Bull Protein: An Illustrative Concept Study
See how a concept test narrowed three protein-drink formats to one offer and starting audience, using results from 2,000 simulated U.S. adults.
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Data center support: which protections deserve a local test?
Eleven modeled proposals show how support differs with bill protection, physical impact and enforceable commitments. Use the results to prepare a deliverable package for local resident research.
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How Accurate Are Synthetic Users? 14 Tests Against Human Research
Fourteen comparisons put Sapien’s modeled results beside human research. See the close matches, the misses that could change a recommendation and what each test can support.
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Who Would Buy the $1,999 iPhone Duo?
At $1,999, 3.3% of the core simulated profiles qualified for the iPhone Duo. The separate expansion cohort and price comparisons answer different questions.
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17 Market Research Companies in 2026, Compared by Research Job
Compare market research companies by research job, evidence source, deliverables and pricing, from custom studies to specialist market data.
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15 Consumer Insights Companies in 2026: Methods & Services
Compare 15 consumer insights companies by research job, data source, deliverables and pricing, from audience research to retail measurement.
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13 Qualitative Research Companies in 2026: Methods & Services
Compare 13 qualitative research companies by audience, evidence source, interview method and deliverables. Find the right fit for your study.
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Market Research Services: Types, Costs and How to Choose
Compare market research services by the decision, evidence source and who does the work. See scoped cost examples and what a complete study should return.
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13 AI Market Research Tools in 2026, Compared by Research Job
Compare 13 tools by research job, response source and total cost. A published Sapien study of a foldable iPhone shows how to inspect modeled offer choices and their bases.
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