sapien
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Predict the futureand act now.

Sapien simulates populations to predict responses to products, prices and campaigns. Understand what people will choose, why, and what to do next.

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Synthetic research

Understand people. Predict their choices.

Sapien builds AI populations from real purchase, behavioral and research data. Test products, prices and campaigns to predict what different audiences will choose and understand why.

People conversing, walking and sitting on ivory architectural terraces beneath a curved wall and arch.Your population

How Sapien works

  1. Real consumer data

    We combine purchase histories, behavioral data, demographics, surveys and public conversations to model consumer choices. Your customer data and past research can add context.

  2. The people you need to understand

    We build an AI population that reflects your audience’s demographics, buying habits, needs and priorities. Study an entire market or focus on a specific group.

  3. Your questions and ideas

    Put your product concepts, prices, messages or research questions to the population. Compare different versions to see what changes the response.

  4. What they would choose, and why

    Get predicted choices and explanations for each audience. See how results differ by segment and which changes improve the outcome.

Use cases

Know what to launch.
What to say. What to change.

Explore the decisions you can test with Sapien.

Concepts, features and packaging

Product development

Test concepts, rank features and compare packaging. Predict who would buy, what they would switch from and which changes would increase demand.

Product development: Test concepts, rank features and compare packaging. Predict who would buy, what they would switch from and which changes would increase demand.

Messages, creatives and audiences

Marketing

Find the messages, creatives and audiences most likely to drive purchases. Simulate campaign combinations before launch to decide what to run and who to target.

Marketing: Find the messages, creatives and audiences most likely to drive purchases. Simulate campaign combinations before launch to decide what to run and who to target.

Prices, promotions and bundles

Pricing

Test how prices, promotions and bundles affect demand. See who keeps buying, who switches and how the trade-off between price and volume affects revenue.

Pricing: Test how prices, promotions and bundles affect demand. See who keeps buying, who switches and how the trade-off between price and volume affects revenue.

Needs, habits and motivations

Audience segmentation

Segment your market by needs, buying habits and motivations. Find the groups most likely to buy, what matters to them and which offers they respond to.

Audience segmentation: Segment your market by needs, buying habits and motivations. Find the groups most likely to buy, what matters to them and which offers they respond to.

New markets and competitor moves

Market strategy

Evaluate new markets, identify growth opportunities and test responses to competitor moves. Predict where demand could come from and what would make buyers switch.

Market strategy: Evaluate new markets, identify growth opportunities and test responses to competitor moves. Predict where demand could come from and what would make buyers switch.

Accuracy

Our predictions, tested against real life.

93.3%

Average accuracy across 19 benchmark tests.

We hid the real results, gave Sapien the relevant background information and asked it to predict the outcome. Then we compared its predictions with what actually happened.

Answers at the speed
of decision-making.

Bring your product, campaign or pricing question. Get same-day predictions, understand what drives the results and decide what to do next.

Book a demo Explore use cases