Journal.
On people, choices, and the
evidence in between.
Latest articles
177 articles
Quantitative market research: measure what the business needs to decide
Six delivery-offer records show why deadline understanding and service usefulness need separate measures. Follow the questions, stored values and denominators into a wording decision.
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Consumer insights: turn a customer account into a better offer
Use a meal-service account to distinguish quantity, timing and storage explanations, then compare feasible offers. A refill example shows how an insight can identify a missing product fact.
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Consumer insight examples: four findings that change the offer
A useful consumer insight tells you what to change and who should own it. The four illustrative cases below concern a refill seller, a meal service, an online furniture store and an appliance brand. Each shows how the explanation behind a finding changes a concrete offer or deliverable.
Read articleWhat Is a Market Research Survey? Definition, Types & Examples
A useful delivery offer may be misunderstood. Follow a four-question survey through screening, saved response paths and a deadline-first revision, with every result tied to its answer base.
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Geographic segmentation: choose where the offer can work
Geographic segmentation groups buyers by the location relevant to the business decision, such as a service address, shopping area or resident market. Compare complete offers within declared boundaries, then put response beside availability and operating economics.
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12 Market Segmentation Examples for B2B and Consumer Brands
A useful segmentation example connects a membership rule with a different offer or action. These cases use occasion, need, serviceability and buying responsibility. The best grouping changes with the decision the business must make.
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Behavioral segmentation: choose the action behind the customer group
Use purchase behavior to identify customer groups, then find out what each group needs. A coffee-subscription example shows how to choose offers, avoid overlapping segments and measure later orders.
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Demographic segmentation: use buyer context to shape the offer
Demographic segmentation describes groups through characteristics such as age, household composition or income. Use those fields when they change the offer, access or research design.
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Market segmentation: choose an audience you can serve differently
Market segmentation groups buyers by a relevant need, context or behavior so the business can serve them differently. A useful segment has a reproducible membership rule, a feasible route to reach it and an offer or action that changes because it exists.
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Psychographic Segmentation: Definition, Variables and Examples
Psychographic segmentation groups people by relevant motivations, attitudes or priorities. Tie those priorities to a recent buying occasion, then compare the offers or messages they suggest. A useful definition explains a different action the business can take; it does not turn one answer into a permanent personality.
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Claims Testing in Market Research: Methods, Examples & Tools
A lunch-container example shows how to check what buyers infer, compare supported benefits and choose the claim that deserves the lead on your pack or ad.
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Brand tracking research: find the signal worth acting on
A five-point awareness rise can leave the spend decision unresolved. A three-wave tracker and a separate audience-mix example show when to investigate the brand, when to repair fieldwork and how to mark a method change.
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