Episode 01
Research case study
Who would buy the $1,999 iPhone Duo?
At $1,999, Duo behaves more like a premium Apple portfolio product than a mass-market foldable.
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Research series / 011 episode
Sapien research
Would It Win?
We place new products, offers, and ideas in front of evidence-grounded populations to understand who would choose them, why, and what should change.