AI Research for Marketplace Offers and Booking Policies
Compare the fees, cancellation terms and service promises that buyers and providers must both accept. Sapien helps marketplace teams choose an offer to test with a clear view of each side's tradeoffs.
A change to your cancellation policy can make booking easier for customers while making the work less attractive to providers. The marketplace commercial lead needs to choose terms the whole service can sustain, with an explanation of who gains, who objects and what should change before a live test.
We help your team compare complete marketplace offers using simulated audiences. Our team defines the audience, runs surveys, interviews and comparisons, and interprets the findings with you. The work can support an existing marketplace's pricing or service revision as well as a new offer.
The starting point is a real choice: keep the current booking terms, introduce a more flexible option, or revise the proposal. We use the terms your commercial and operations teams can support so the comparison concerns a service you could actually sell.
One policy, two commercial decisions
Consider a proposed equipment-rental study. You want to compare the current cancellation policy with a flexible booking that carries a higher customer charge and a defined provider compensation arrangement.
Customers need to see the total charge, cancellation deadline, refund conditions, collection and return duties, and what happens if the item isn't available. Providers need their payout, notice, compensation, preparation duties and the circumstances in which they can decline. The shared facts must describe the same transaction.
Proposed comparison | Question the study should resolve |
|---|---|
Current booking terms | Which customer situations already fit, and what keeps others from booking? |
Flexible option at the approved higher charge | Does flexibility address the reason for hesitation, or does the price remove its value? |
Revised provider terms | What do supported provider audiences understand and object to under that same service? |
We agree which side's data can support a useful simulated comparison. If the available data supports only customer reactions, provider acceptance remains a separate evidence requirement. Our marketplace research guide explains why customer interest and supplier acceptance must stay connected.
The study returns a policy recommendation
Your team supplies the current and proposed terms, the category and market, relevant booking research, and the customer situations that matter. Cancellation reasons and service inquiries can add context when their dates and coverage are clear. We don't need identifying details that have no bearing on the comparison.
We examine understanding before preference. A customer who assumes every cancellation receives a refund has evaluated a different offer. A provider who assumes compensation covers every empty slot may have done the same. Follow-up questions explore the condition behind the response and whether an approved revision addresses it.
The readout connects each offer to customer situations, provider concerns and recommended changes. Your commercial lead gets a comparison to discuss with supply operations: what to retain, what to revise, which groups to investigate further and which version deserves a controlled operating test. You can explore the underlying simulated responses in the interactive report. Our audience-building guide describes how the question and available data shape that population.
The next test follows the transaction
A favorable simulated response doesn't reserve equipment, secure a provider's agreement or show that the policy will improve marketplace margin. The live test should keep the chosen terms intact and observe bookings, cancellations, provider participation, completed rentals and the costs your team needs for its decision.
For evidence review, use our paired human and simulated comparisons to examine the task and the misses, then discuss what a relevant reference would need to show for your offer. We'll connect the policy recommendation to a test brief your commercial and supply teams can use together.
