Journal.
On people, choices, and the
evidence in between.
Latest articles
174 articles
Healthcare market research agency: choose the patient evidence you need
Choose the healthcare research work behind a patient-service decision. A referral example separates access, authorization, patient choice and pending appointments.
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Customer satisfaction research agency: choose the work behind the recommendation
A fictional repair file has six completed visits, five customers and three ratings. See why those accounts change the agency's arrival-update recommendation.
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Retail market research: add a store or move the one you have?
Compare adding a store with closing and relocating one. A worked grocery example shows how lost shopping routes can change the first research commission.
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Brand architecture research: plan the customer transition after a merger
Plan how two established service brands combine. A merger example follows customer approvals, overlapping accounts and the route behind the new identity.
Read articleAutomotive market research: test the whole replacement decision
Follow the household after the trade-in. See how retained cars, overlapping journeys and charging access change an EV research commission.
Read articleSystem Usability Scale (SUS): 10 Items, Scoring & Benchmarks
Calculate SUS with a ten-item worked example, then decide what to change when a perceived-usability score conflicts with observed task outcomes.
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Google Trends market research: choose what to test next
Matching searches rise from 200 to 300 while a normalized index falls from 100 to 75. Work through the illustrative arithmetic, then decide what an unheated drying-rack offer still needs to prove.
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Hard-to-reach audience research: make the study feasible
Plan hard-to-reach audience research with clear eligibility, recruitment-yield arithmetic and an evidence route that preserves the niche experiences you need.
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AI research vs A/B testing: choose the evidence your next decision needs
Choose AI audience research, observed tasks or a live A/B test. Follow a worked booking example from message meaning to completed paid behavior.
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Loyalty-program research: choose a reward worth earning and funding
An $8 credit can reward purchases a bookshop would have received anyway. Follow the earning rules, customer routines and extra-order threshold that determine whether a pilot is worthwhile.
Read articleProduct market fit research: choose the buyer situation worth growing
Use operating evidence to choose a repeatable buyer situation, revise the offer or hold growth. A worked handover-product case separates those decisions.
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Sustainability market research: choose a reuse system people can complete
Choose sustainability research around the return, reuse and customer conditions behind the offer, before treating preference as an environmental result.
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